Laser Showcase Event

It started as a technical exercise, a chance for Pure AV staff to take a closer look at the latest laser projection offering; it ended up as a Laser Showcase involving ten manufacturers, and around 40 delegates from sectors including education, health and enterprise.

Wednesday 12th October 2016 saw the Laser Showcase arrive at the Victoria Warehouse Hotel, Manchester. A mix of exhibition, presentation and a six projector shootout, the day’s events gave everyone the opportunity to take a fresh look at what laser projection has to offer.

More about the event

The Laser Showcase didn't just spark the interest of those in attendance, it ignited the imagination of industry commentators around the world, with articles appearing in publications from Europe, Japan, Australia and America.

We've also had direct contact from resellers and end users in Scandinavia looking for more information about the day's events.

Photos from the event

Keynote Speaker

Greg Jeffreys of Visual Display Ltd provided a Keynote at the Laser Showcase.

Greg's presentation set the scene for the event, looking at the application of image standards when working with laser projection. Former InfoComm president, lead writer on recent ANSI/InfoComm Standard for PISCR (Projected Image System Contrast Ratio) & Task Group Moderator for DISCAS (Display Image Size for 2D Content in Audiovisual Systems), Greg has had extensive involvement in the setting of standards for displays.


Greg is a founder and working director of Visual Displays Limited, a leading specialist projection company, manufacturing and distributing projection and flat panel display solutions and products.

In 2002, Greg wrote a module on projected displays for UMIST's MSc on Sustainable Electrical Building Design and subsequently was a founder of a Quality Standard committee for the specification and assessment of projected images. He is author of the associated best practice paper.

In 2013 Greg completed six years on the board of InfoComm International, serving as President in 2012 and as Chair of the Leadership Search Committee in 2013.

Greg remains active in the Standards movement. He served a three year term on the Systems Performance Standards Committee from inception and played a leading role in the ANSI/InfoComm Standard on Projected Image System Contrast Ratio (PISCR).

In June 2016 the task group Greg moderated published a new ANSI/InfoComm Standard on Display Image Size for 2D displays (DISCAS). This standard gives guidance on both setting image size as well as how to use existing displays.

Greg also acts as specialist consultant, often advising on - and assessing - projected image quality, working closely in support of the AV consultant community globally.

The shootout

A show reel was created using a mix of images, test patterns and video and played in a 5 minute loop. The projectors were set up with standard lenses and content was run from a single laptop and distributed via HDMI using identical length cables.

Delegates were asked to assess the quality of the image against the following categories: greyscale, contrast, colour rendition, uniformity and overall impression and rate them on a scale of 1 to 10.

The overall scores for each projector were calculated and divided by the number of completed voting forms to generate a total out of 50.

As an extra twist each projector was covered with a cabinet to ensure judging was based solely on image quality.

Vendor highlights

The shootout section of the day offered a closer look at image quality. The exhibition area was a chance to explore the wider story around the projectors on display and other product highlights.

Special Thanks

A special thank you to Sapphire for providing us with the projector screens for the shootout. The SFL200WSF10's viewing dimensions of 2030mm x 1268mm and weight of 8kg meant that it was the ideal choice for this event.