Greg Jeffreys of Visual Display Ltd provided a Keynote at the Laser Showcase.
Greg's presentation set the scene for the event, looking at the application of image standards when working with laser projection. Former InfoComm president, lead writer on recent ANSI/InfoComm Standard for PISCR (Projected Image System Contrast Ratio) & Task Group Moderator for DISCAS (Display Image Size for 2D Content in Audiovisual Systems), Greg has had extensive involvement in the setting of standards for displays.
Greg is a founder and working director of Visual Displays Limited, a leading specialist projection company, manufacturing and distributing projection and flat panel display solutions and products.
In 2002, Greg wrote a module on projected displays for UMIST's MSc on Sustainable Electrical Building Design and subsequently was a founder of a Quality Standard committee for the specification and assessment of projected images. He is author of the associated best practice paper.
In 2013 Greg completed six years on the board of InfoComm International, serving as President in 2012 and as Chair of the Leadership Search Committee in 2013.
Greg remains active in the Standards movement. He served a three year term on the Systems Performance Standards Committee from inception and played a leading role in the ANSI/InfoComm Standard on Projected Image System Contrast Ratio (PISCR).
In June 2016 the task group Greg moderated published a new ANSI/InfoComm Standard on Display Image Size for 2D displays (DISCAS). This standard gives guidance on both setting image size as well as how to use existing displays.
Greg also acts as specialist consultant, often advising on - and assessing - projected image quality, working closely in support of the AV consultant community globally.