The National Automotive Innovation Centre Boardroom

Audio Visual Case Study: National Automotive Innovation Centre

NAIC Testimonial

Pure AV were awarded the supply and installation of the LED video wall in the WMG Executive Boardroom, as well as the AV systems in all collaborative meeting rooms at NAIC. The Pure AV team worked closely with us to ensure that all our requirements were catered for, to deliver a high quality experience for senior executives.

Ian Stoker NAIC Facilities Manager, University of Warwick

The National Automotive Innovation Centre (NAIC) is driving the future of the automotive industry from the heart of the United Kingdom. A beacon for automotive research, it brings together the brightest minds from industry and academia, to develop future vehicles and mobility solutions.

The Centre is a partnership between WMG, at the University of Warwick, Jaguar Land Rover, and Tata Motors UK and is the largest research centre of its kind in Europe, with 33,000m2 space dedicated to automotive innovation.

Pure AV were tasked to design an audio visual solution for the NAIC Boardroom space for all partner organisations. The brief demanded a solution of the highest technical standard, able to create a lasting impression and convey the cutting-edge credentials of the organisations that will be using it.

 

The Solution

The room itself is a substantial, bright space; the glazed wall down one side creating significant levels of natural light. As a result, Pure AV needed to find a display solution with sufficient scale and brightness to cope with the physical challenges of the environment.

After looking at both LFD and Projection as natural choices, sunlight constraints ruled out the projection option, and with a maximum 100” size, we felt the LFD would look lost in the room. A traditional LFD video-wall, was not acceptable, as even with ultra-thin bezels it would not deliver the flawless, seamless image sought by the client.

After further research, the decision was made to explore the option of fine pitch LED; a technology with the potential to provide the scale, image quality and impact the space demanded. A review of the current LED market resulted in the selection of the Samsung 1.5mm LED panel.

Configured to create a near four-metre-wide screen, the Samsung LED offered a cost-effective solution, with superior image quality and performance.

The solution uses the Samsung UHD-S box to provide the control, redundancy and image processing of the 32 panels used in the formation of the screen. The image processing maximising the quality of the displayed image by distributing the data in a 2560 x 1440 format to exactly pixel map the screen.

As a working display within a busy boardroom environment, the videowall accommodates a range of different users and connecting devices. The NAIC boardroom houses a Cisco codec, Skype for Business client, Mersive Soltistice pod as well as a resident PC and remote laptop inputs. The adoption of a standard resolution and inclusion of an Extron 4K/60 scaler optimised the quality of the displayed image and ensured that each of the different types of source content could present in a true format to the screen.

Pure AV engaged LED specialists PSCO to manage the physical installation of the LED cabinets, the company’s extensive experience in LED deployment guaranteed the smooth assembly of the videowall. Within a day, the screen was on the wall and ready for the Pure AV team to perform the programming and commissioning of the system.

While the aesthetics and impact of the display played an essential part of the project brief, the NAIC boardroom is a functional work environment and designed to support productive activity.

An Extron TLP Pro 7” touch screen is used to provide a simple method for room users to select their choice of source device and begin sharing content. Wireless connection is accommodated via the Mersive Solstice system, and a resident PC is also available. The user interface is kept simple to enable those using the space to concentrate on the message they are delivering, without worrying about the technology taking it there.

 

The Benefits

The result is a truly inspiring presentation space. As one of the earliest deployments of a Samsung LED videowall into a UK university building, it has set an impressive standard. The stunning visuals created by the Samsung LED, supported by simple management and control, has created a prestigious boardroom environment – and a space to reflect the leading-edge status of the stakeholder organisations that meet there.

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